Objective: Create a set of materials based on the design philosophy of a selected Pritzker Prize Award Laureate. The set includes a poster, book, and cards.

In researching, my selected architect Richard Meier primarily focused on the endless possibilities of white. Meier is quoted as saying that white is never just white. In order to translate this into typography, I elected to manipulate particular aspects of typography (the letterform, words, and sentence  and paragraphs) and segment them into the different avenues of this project.

Each “section” focuses on the white space created from each category. For example, how much of a letterform does one need to recognize the letter? How does the asecenders and descenders of a word set up alignments? How does the play between paragraphs and sentences (mass and line) not only creates white, negative space, but emphasizes that it is just as important as positive space?