miedinger
identity
The objective was to design and produce collateral according to a given typeface designer, utilizing research of the historial and art historical context in which their typeface was produced. The focus of this project was about handling identity systems at a typographic level.
The typeface designer assigned to me was Max Miedinger, who was responsible for Neue Haas Grotesk and eventually the widely known Helvetica. Throughout my identity, my focus was to illuminate the different parts of each letter, using them as alignments for elements on each collateral piece.
The typeface designer assigned to me was Max Miedinger, who was responsible for Neue Haas Grotesk and eventually the widely known Helvetica. Throughout my identity, my focus was to illuminate the different parts of each letter, using them as alignments for elements on each collateral piece.
